:root {
  --cream: #f5efe5;
  --cream-light: #fbf7f0;
  --ink: #281910;
  --brown: #6d3a22;
  --copper: #a45c32;
  --copper-dark: #81401f;
  --muted: #6f6054;
  --line: rgba(40, 25, 16, .13);
  --white: #fff;
  --whatsapp: #218b57;
  --display: Georgia, "Times New Roman", serif;
  --body: Inter, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --container: 1180px;
  --shadow: 0 22px 60px rgba(40, 25, 16, .14);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--cream);
  color: var(--ink);
  font-family: var(--body);
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1,
h2,
h3 {
  font-family: var(--display);
  font-weight: 400;
  line-height: 1.12;
}

.container {
  width: min(100% - 48px, var(--container));
  margin-inline: auto;
}

.section {
  padding: 108px 0;
}

.skip-link {
  position: fixed;
  top: 8px;
  left: 8px;
  z-index: 1000;
  padding: 10px 16px;
  background: var(--ink);
  color: var(--white);
  transform: translateY(-160%);
}

.skip-link:focus {
  transform: translateY(0);
}

.kickerf {
  margin-bottom: 16px;
  color: var(--copper);
  font-size: 28px;
  font-weight: 750;
  letter-spacing: .17em;
  line-height: 1.3;
  text-transform: uppercase;
}


.kicker,
.eyebrow {
  margin-bottom: 16px;
  color: var(--copper);
  font-size: 12px;
  font-weight: 750;
  letter-spacing: .17em;
  line-height: 1.3;
  text-transform: uppercase;
}

.button {
  display: inline-flex;
  min-height: 52px;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 13px 25px;
  border: 1px solid transparent;
  border-radius: 5px;
  font-size: 14px;
  font-weight: 700;
  line-height: 1.2;
  text-align: center;
  transition: transform .2s ease, background-color .2s ease, border-color .2s ease;
}

.button:hover {
  transform: translateY(-2px);
}

.button:focus-visible,
.main-nav a:focus-visible,
.footer-whatsapp:focus-visible {
  outline: 3px solid rgba(164, 92, 50, .45);
  outline-offset: 4px;
}

.button-small {
  min-height: 43px;
  padding: 10px 17px;
  font-size: 13px;
}

.button-primary {
  background: var(--copper);
  color: var(--white);
}

.button-primary:hover {
  background: var(--copper-dark);
}

.button-outline {
  border-color: rgba(255, 255, 255, .55);
  color: var(--white);
}

.button-outline:hover {
  background: rgba(255, 255, 255, .1);
  border-color: var(--white);
}

.button-whatsapp {
  background: var(--whatsapp);
  color: var(--white);
}

.button-whatsapp:hover {
  background: #176f45;
}

.button-large {
  min-height: 58px;
  padding-inline: 30px;
  font-size: 15px;
}

/* Header */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  border-bottom: 1px solid var(--line);
  background: rgba(251, 247, 240, .94);
  backdrop-filter: blur(12px);
}

.header-main {
  display: flex;
  min-height: 84px;
  align-items: center;
  justify-content: space-between;
  gap: 28px;
}

.brand {
  flex: 0 0 auto;
  width: 280px;
  overflow: hidden;
}

.brand img {
  width: 280px;
  height: auto;
}

.main-nav {
  display: flex;
  align-items: center;
  justify-content: center;
  gap: clamp(20px, 3vw, 38px);
}

.main-nav a {
  position: relative;
  padding: 10px 0;
  color: #45372d;
  font-size: 14px;
  white-space: nowrap;
}

.main-nav a::after {
  position: absolute;
  right: 0;
  bottom: 4px;
  left: 0;
  height: 1px;
  background: var(--copper);
  content: "";
  transform: scaleX(0);
  transition: transform .2s ease;
}

.main-nav a:hover::after {
  transform: scaleX(1);
}

/* Hero */
.hero {
  position: relative;
  display: flex;
  min-height: 720px;
  align-items: flex-end;
  overflow: hidden;
  color: var(--white);
}

.hero-image,
.gamarra-banner > img {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-image {
  object-position: center 54%;
}

.hero-shade {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, rgba(20, 12, 7, .91) 0%, rgba(20, 12, 7, .67) 42%, rgba(20, 12, 7, .08) 76%),
    linear-gradient(0deg, rgba(20, 12, 7, .55), transparent 48%);
}

.hero-content {
  position: relative;
  z-index: 1;
  padding-top: 120px;
  padding-bottom: 68px;
}

.hero-content > * {
  max-width: 660px;
}

.hero .eyebrow {
  color: #e7bd9c;
}

.hero h1 {
  margin-bottom: 24px;
  color: var(--white);
  font-size: clamp(42px, 5.2vw, 68px);
  letter-spacing: -.025em;
}

.hero-lead {
  margin-bottom: 33px;
  color: rgba(255, 255, 255, .87);
  font-size: 18px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 13px;
  margin-bottom: 54px;
}

.hero-facts {
  display: flex;
  max-width: 760px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.hero-facts li {
  min-width: 180px;
  padding: 0 28px;
  border-left: 1px solid rgba(255, 255, 255, .25);
}

.hero-facts li:first-child {
  padding-left: 0;
  border-left: 0;
}

.hero-facts strong,
.hero-facts span {
  display: block;
}

.hero-facts strong {
  font-family: var(--display);
  font-size: 19px;
  font-weight: 400;
}

.hero-facts span {
  margin-top: 2px;
  color: rgba(255, 255, 255, .65);
  font-size: 12px;
}

/* Introduction */
.strategy {
  position: relative;
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
}

.section-watermark {
  position: absolute;
  z-index: 0;
  width: clamp(280px, 36vw, 520px);
  pointer-events: none;
  user-select: none;
  mix-blend-mode: multiply;
}

.section-watermark-dark {
  top: 35px;
  right: -120px;
  opacity: .035;
  filter: grayscale(1) brightness(2.2);
}

.section-watermark-light {
  right: -90px;
  bottom: -90px;
  opacity: .055;
}

.strategy::after {
  position: absolute;
  top: -180px;
  right: -120px;
  width: 520px;
  height: 520px;
  border: 1px solid rgba(231, 189, 156, .13);
  border-radius: 50%;
  box-shadow:
    0 0 0 70px rgba(231, 189, 156, .035),
    0 0 0 140px rgba(231, 189, 156, .02);
  content: "";
  pointer-events: none;
}

.strategy-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  gap: clamp(60px, 8vw, 120px);
}

.strategy .kicker {
  color: #e7bd9c;
}

.strategy h2 {
  max-width: 660px;
  margin-bottom: 28px;
  font-size: clamp(38px, 4.7vw, 58px);
  letter-spacing: -.025em;
}

.strategy-pull {
  max-width: 540px;
  margin-bottom: 0;
  padding-left: 20px;
  border-left: 3px solid var(--copper);
  color: #e7bd9c;
  font-family: var(--display);
  font-size: clamp(22px, 2.5vw, 30px);
  line-height: 1.25;
}

.strategy-copy {
  padding-top: 34px;
  color: rgba(255, 255, 255, .74);
}

.strategy-emphasis {
  color: var(--white);
  font-weight: 650;
}

.text-link {
  display: inline-flex;
  gap: 10px;
  align-items: center;
  margin-top: 12px;
  padding-bottom: 4px;
  border-bottom: 1px solid rgba(231, 189, 156, .6);
  color: #e7bd9c;
  font-weight: 700;
}

.strategy-visual {
  position: relative;
  z-index: 1;
  display: grid;
  margin-top: 68px;
  grid-template-columns: minmax(0, 1.45fr) minmax(280px, .55fr);
  align-items: stretch;
  overflow: hidden;
  border: 1px solid rgba(255, 255, 255, .13);
  border-radius: 8px;
  background: #19110d;
}

.story-image {
  position: relative;
  min-height: 360px;
  margin: 0;
  overflow: hidden;
}

.story-image::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(19, 14, 12, .28), transparent 60%);
  content: "";
}

.story-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.story-image figcaption {
  position: absolute;
  z-index: 1;
  bottom: 26px;
  left: 28px;
  padding: 15px 19px;
  border-left: 3px solid var(--copper);
  background: rgba(18, 12, 9, .78);
  backdrop-filter: blur(8px);
}

.story-image figcaption span,
.story-image figcaption strong {
  display: block;
}

.story-image figcaption span {
  color: rgba(255, 255, 255, .58);
  font-size: 10px;
  font-weight: 750;
  letter-spacing: .16em;
  text-transform: uppercase;
}

.story-image figcaption strong {
  margin-top: 3px;
  color: var(--white);
  font-family: var(--display);
  font-size: 21px;
  font-weight: 400;
}

.strategy-turn {
  position: relative;
  display: flex;
  min-height: 260px;
  flex-direction: column;
  justify-content: center;
  padding: 42px;
  background:
    linear-gradient(rgba(40, 25, 16, .9), rgba(40, 25, 16, .9)),
    url("images/isotipo-pima-cotton-gamarra.png") center / 240px no-repeat;
}

.strategy-turn > span {
  margin-bottom: 20px;
  color: var(--copper);
  font-family: var(--display);
  font-size: 46px;
  line-height: 1;
}

.strategy-turn p {
  margin: 0;
  color: rgba(255, 255, 255, .72);
  font-family: var(--display);
  font-size: clamp(22px, 2.3vw, 30px);
  line-height: 1.3;
}

.strategy-turn strong {
  color: #e7bd9c;
  font-weight: 400;
}

.legacy-band {
  position: relative;
  z-index: 1;
  display: grid;
  margin-top: 0;
  padding-top: 0;
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
}

.legacy-band div {
  padding-right: 28px;
}

.legacy-band strong,
.legacy-band span {
  display: block;
}

.legacy-band strong {
  margin-bottom: 7px;
  color: #e7bd9c;
  font-family: var(--display);
  font-size: 21px;
  font-weight: 400;
}

.legacy-band span {
  color: rgba(255, 255, 255, .57);
  font-size: 15px;
  line-height: 1.55;
}

.intro {
  position: relative;
  overflow: hidden;
  background: var(--cream-light);
}

.promise-grid {
  position: relative;
  z-index: 1;
  display: grid;
  grid-template-columns: 1.05fr .95fr;
  align-items: center;
  gap: clamp(45px, 7vw, 90px);
}

.promise-photo {
  position: relative;
  min-height: 640px;
  overflow: hidden;
  border-radius: 8px;
  box-shadow: var(--shadow);
}

.promise-photo > img {
  width: 100%;
  height: 100%;
  min-height: 640px;
  object-fit: cover;
  object-position: 67% center;
}

.promise-photo::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(0deg, rgba(26, 15, 9, .72), transparent 48%);
  content: "";
}

.promise-seal {
  position: absolute;
  z-index: 1;
  right: 30px;
  bottom: 30px;
  left: 30px;
  padding: 23px 25px;
  border-left: 3px solid #e7bd9c;
  color: var(--white);
}

.promise-seal span,
.promise-seal strong {
  display: block;
}

.promise-seal span {
  margin-bottom: 6px;
  color: #e7bd9c;
  font-size: 11px;
  font-weight: 750;
  letter-spacing: .17em;
  text-transform: uppercase;
}

.promise-seal strong {
  max-width: 480px;
  font-family: var(--display);
  font-size: clamp(24px, 3vw, 34px);
  font-weight: 400;
  line-height: 1.15;
}

.promise-copy h2 {
  margin-bottom: 24px;
  font-size: clamp(38px, 4.3vw, 55px);
  letter-spacing: -.025em;
}

.promise-copy > p {
  color: var(--muted);
}

.promise-lead {
  color: var(--ink) !important;
  font-size: 18px;
  line-height: 1.55;
}

.promise-points {
  display: grid;
  gap: 16px;
  margin: 30px 0 35px;
  padding: 0;
  list-style: none;
}

.promise-points li {
  display: grid;
  padding: 0 0 16px 22px;
  border-bottom: 1px solid var(--line);
}

.promise-points li::before {
  position: absolute;
  width: 8px;
  height: 8px;
  margin-top: 8px;
  margin-left: -22px;
  border-radius: 50%;
  background: var(--copper);
  content: "";
}

.promise-points strong,
.promise-points span {
  display: block;
}

.promise-points strong {
  font-family: var(--display);
  font-size: 20px;
  font-weight: 400;
}

.promise-points span {
  color: var(--muted);
  font-size: 13px;
}

/* Process */
.process {
  background: var(--cream);
}

.title-center {
  max-width: 690px;
  margin: 0 auto 54px;
  text-align: center;
}

.title-center-f {
  max-width: 690px;
  margin: 60px auto 50px;
  padding-top: 54px;
  border-top: 1px solid rgba(255, 255, 255, .14);
  text-align: center;
}

.title-center h2 {
  margin-bottom: 16px;
  font-size: clamp(37px, 4.4vw, 52px);
}

.title-center > p:last-child {
  color: var(--muted);
}

.process-grid {
  display: grid;
  margin: 0;
  padding: 0;
  grid-template-columns: repeat(4, 1fr);
  gap: 18px;
  list-style: none;
}

.process-card {
  position: relative;
}

.process-photo {
  position: relative;
  aspect-ratio: 4 / 5;
  margin-bottom: 25px;
  overflow: hidden;
  border-radius: 6px;
  background: #ddd1c1;
}

.process-photo::after {
  position: absolute;
  right: 0;
  bottom: 0;
  left: 0;
  height: 32%;
  background: linear-gradient(transparent, rgba(30, 17, 9, .54));
  content: "";
}

.process-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform .5s ease;
}

.process-card:hover .process-photo img {
  transform: scale(1.035);
}

.process-photo span {
  position: absolute;
  z-index: 1;
  right: 18px;
  bottom: 12px;
  color: var(--white);
  font-family: var(--display);
  font-size: 31px;
}

.process-card h3 {
  margin-bottom: 8px;
  font-size: 25px;
}

.process-card > p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.55;
}

/* Value chain */
.value-chain {
  display: grid;
  background: var(--cream-light);
  grid-template-columns: 1fr 1fr;
}

.value-photo {
  min-height: 760px;
}

.value-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.value-content {
  position: relative;
  display: flex;
  max-width: 650px;
  flex-direction: column;
  justify-content: center;
  padding: 90px clamp(40px, 7vw, 100px);
  overflow: hidden;
}

.isotype-watermark {
  position: absolute;
  top: -20px;
  right: -36px;
  width: 230px;
  height: 230px;
  overflow: hidden;
  opacity: .055;
  pointer-events: none;
}

.isotype-watermark img {
  width: 230px;
}

.value-content h2 {
  position: relative;
  margin-bottom: 25px;
  font-size: clamp(36px, 4vw, 51px);
  letter-spacing: -.02em;
}

.value-content > p:not(.kicker) {
  position: relative;
  margin-bottom: 35px;
  color: var(--muted);
}

.value-list {
  position: relative;
  display: grid;
  gap: 23px;
  margin: 0;
  padding: 0;
  list-style: none;
}

.value-list li {
  display: grid;
  align-items: start;
  grid-template-columns: 43px 1fr;
  gap: 16px;
}

.value-list li > span {
  display: grid;
  width: 39px;
  height: 39px;
  border: 1px solid rgba(164, 92, 50, .36);
  border-radius: 50%;
  color: var(--copper);
  font-family: var(--display);
  font-size: 14px;
  place-items: center;
}

.value-list h3 {
  margin-bottom: 3px;
  font-family: var(--body);
  font-size: 15px;
  font-weight: 750;
}

.value-list p {
  margin-bottom: 0;
  color: var(--muted);
  font-size: 14px;
  line-height: 1.5;
}

/* Benefits */
.benefits {
  position: relative;
  background: var(--ink);
  color: #d8c9bb;
}

.benefits::before {
  position: absolute;
  top: 0;
  left: 50%;
  width: 1px;
  height: 48px;
  background: var(--copper);
  content: "";
}

.title-light h2 {
  color: var(--cream-light);
}

.title-light > p:last-child {
  color: #bba99b;
}

.benefits-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid rgba(255, 255, 255, .12);
  border-bottom: 1px solid rgba(255, 255, 255, .12);
}

.benefits-grid article {
  min-height: 260px;
  padding: 40px clamp(25px, 3vw, 40px);
  border-left: 1px solid rgba(255, 255, 255, .12);
}

.benefits-grid article:first-child {
  border-left: 0;
}

.benefit-number {
  display: block;
  margin-bottom: 40px;
  color: var(--copper);
  font-family: var(--display);
  font-size: 16px;
}

.benefits-grid h3 {
  margin-bottom: 13px;
  color: var(--cream-light);
  font-size: 24px;
}

.benefits-grid p {
  margin-bottom: 0;
  color: #bba99b;
  font-size: 14px;
}

/* Gamarra */
.gamarra-banner {
  position: relative;
  display: flex;
  min-height: 590px;
  align-items: center;
  overflow: hidden;
  color: var(--white);
}

.gamarra-banner > img {
  object-position: center 47%;
}

.gamarra-shade {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(22, 13, 8, .87), rgba(22, 13, 8, .56) 55%, rgba(22, 13, 8, .28));
}

.gamarra-content {
  position: relative;
  z-index: 1;
}

.gamarra-content > * {
  max-width: 660px;
}

.gamarra-content .kicker {
  color: #e7bd9c;
}

.gamarra-content h2 {
  margin-bottom: 22px;
  color: var(--white);
  font-size: clamp(39px, 4.8vw, 59px);
  letter-spacing: -.02em;
}

.gamarra-content > p:last-child {
  color: rgba(255, 255, 255, .8);
  font-size: 16px;
}

/* Join */
.join {
  background: var(--cream);
}

.join-card {
  position: relative;
  display: grid;
  align-items: center;
  padding: 58px 60px;
  overflow: hidden;
  border: 1px solid rgba(164, 92, 50, .22);
  border-radius: 8px;
  background: var(--cream-light);
  box-shadow: var(--shadow);
  grid-template-columns: 130px 1fr auto;
  gap: 42px;
}

.join-brand {
  width: 115px;
  height: 135px;
  overflow: hidden;
}

.join-brand img {
  width: 110px;
}

.join-copy {
  max-width: 610px;
}

.join-copy h2 {
  margin-bottom: 14px;
  font-size: clamp(32px, 3.5vw, 44px);
}

.join-copy > p:last-child {
  margin-bottom: 0;
  color: var(--muted);
}

.join-action {
  min-width: 240px;
  text-align: center;
}

.join-action p {
  margin: 14px 0 0;
  color: var(--muted);
  font-size: 12px;
  line-height: 1.55;
}

.join-action strong {
  color: var(--ink);
  font-size: 14px;
}

/* Footer */
.site-footer {
  padding-top: 52px;
  background: #1c110b;
  color: #bba99b;
}

.footer-main {
  display: grid;
  align-items: center;
  padding-bottom: 42px;
  grid-template-columns: 110px 1fr auto;
  gap: 42px;
}

.footer-brand {
  width: 77px;
  height: 90px;
  overflow: hidden;
  opacity: .88;
}

.footer-brand img {
  width: 74px;
}

.footer-main > p {
  max-width: 540px;
  margin-bottom: 0;
  font-size: 14px;
}

.footer-whatsapp {
  color: var(--cream-light);
  font-size: 14px;
  font-weight: 700;
}

.footer-bottom {
  padding: 19px 0;
  border-top: 1px solid rgba(255, 255, 255, .1);
  font-size: 12px;
  text-align: center;
}

.footer-bottom p {
  margin: 0;
}

.floating-whatsapp {
  position: fixed;
  z-index: 90;
  right: 22px;
  bottom: 22px;
  display: grid;
  width: 58px;
  height: 58px;
  border: 2px solid rgba(255, 255, 255, .9);
  border-radius: 50%;
  background: var(--whatsapp);
  box-shadow: 0 8px 25px rgba(0, 0, 0, .28);
  color: var(--white);
  place-items: center;
  transition: transform .2s ease;
}

.floating-whatsapp:hover {
  transform: translateY(-3px) scale(1.03);
}

.floating-whatsapp svg {
  width: 32px;
  fill: currentColor;
}

/* Responsive */
@media (max-width: 1000px) {
  .header-main {
    flex-wrap: wrap;
    gap: 5px 22px;
    padding-top: 8px;
    padding-bottom: 8px;
  }

  .main-nav {
    order: 3;
    width: 100%;
    justify-content: flex-start;
    gap: 28px;
    overflow-x: auto;
    scrollbar-width: none;
  }

  .main-nav::-webkit-scrollbar {
    display: none;
  }

  .process-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 38px 20px;
  }

  .promise-grid {
    grid-template-columns: 1fr;
  }

  .promise-photo,
  .promise-photo > img {
    min-height: 520px;
  }

  .value-chain {
    grid-template-columns: 1fr;
  }

  .value-photo {
    min-height: 520px;
  }

  .value-content {
    max-width: 800px;
    padding-top: 80px;
    padding-bottom: 80px;
  }

  .join-card {
    grid-template-columns: 100px 1fr;
  }

  .join-action {
    grid-column: 2;
    justify-self: start;
  }
}

@media (max-width: 760px) {
  .container {
    width: min(100% - 32px, var(--container));
  }

  .section {
    padding: 78px 0;
  }

  .hero {
    min-height: 700px;
  }

  .hero-shade {
    background:
      linear-gradient(90deg, rgba(20, 12, 7, .84), rgba(20, 12, 7, .34)),
      linear-gradient(0deg, rgba(20, 12, 7, .77), transparent 65%);
  }

  .hero-content {
    padding-bottom: 45px;
  }

  .hero-lead {
    font-size: 16px;
  }

  .hero-facts {
    gap: 12px;
  }

  .hero-facts li {
    min-width: 0;
    padding: 0 12px;
  }

  .hero-facts strong {
    font-size: 16px;
  }

  .strategy-grid {
    grid-template-columns: 1fr;
    gap: 28px;
  }

  .strategy-visual {
    grid-template-columns: 1fr;
  }

  .story-image {
    min-height: 310px;
  }

  .strategy-turn {
    min-height: 230px;
  }

  .strategy-copy {
    padding-top: 0;
  }

  .legacy-band {
    margin-top: 52px;
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .legacy-band div {
    padding: 0 0 24px;
    border-bottom: 1px solid rgba(255, 255, 255, .1);
  }

  .legacy-band div:last-child {
    padding-bottom: 0;
    border-bottom: 0;
  }

  .benefits-grid {
    grid-template-columns: 1fr;
  }

  .benefits-grid article {
    min-height: 0;
    border-top: 1px solid rgba(255, 255, 255, .12);
    border-left: 0;
  }

  .benefits-grid article:first-child {
    border-top: 0;
  }

  .benefit-number {
    margin-bottom: 22px;
  }

  .gamarra-banner {
    min-height: 620px;
  }

  .gamarra-banner > img {
    object-position: 58% center;
  }

  .footer-main {
    grid-template-columns: 85px 1fr;
    gap: 26px;
  }

  .footer-whatsapp {
    grid-column: 2;
  }
}

@media (max-width: 540px) {
  .header-main > .button {
    min-height: 39px;
    padding: 9px 13px;
  }

  .hero-actions {
    align-items: stretch;
    flex-direction: column;
  }

  .hero-facts {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
  }

  .hero-facts li {
    padding: 0 8px;
  }

  .hero-facts span {
    font-size: 10px;
  }

  .process-grid {
    grid-template-columns: 1fr;
  }

  .strategy-visual {
    margin-top: 45px;
  }

  .story-image {
    min-height: 270px;
  }

  .story-image figcaption {
    right: 18px;
    bottom: 18px;
    left: 18px;
  }

  .strategy-turn {
    min-height: 0;
    padding: 34px 25px;
  }

  .promise-photo,
  .promise-photo > img {
    min-height: 430px;
  }

  .promise-seal {
    right: 20px;
    bottom: 20px;
    left: 20px;
    padding: 18px 18px;
  }

  .process-photo {
    aspect-ratio: 5 / 4;
  }

  .process-photo img {
    object-position: center 35%;
  }

  .value-photo {
    min-height: 390px;
  }

  .value-content {
    padding: 68px 24px;
  }

  .join-card {
    padding: 42px 25px;
    grid-template-columns: 1fr;
    gap: 25px;
  }

  .join-brand {
    width: 75px;
    height: 87px;
  }

  .join-brand img {
    width: 72px;
  }

  .join-action {
    width: 100%;
    grid-column: 1;
  }

  .join-action .button {
    width: 100%;
  }

  .footer-main {
    grid-template-columns: 1fr;
    text-align: center;
  }

  .footer-brand {
    margin-inline: auto;
  }

  .footer-whatsapp {
    grid-column: 1;
  }

  .floating-whatsapp {
    right: 15px;
    bottom: 15px;
    width: 54px;
    height: 54px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition: none !important;
  }
}
/* Nueva sección: urgencia del mercado Pima */
.market-signal {
  display: grid;
  min-height: 720px;
  background: #21130c;
  color: var(--white);
  grid-template-columns: minmax(320px, .82fr) minmax(560px, 1.18fr);
}

.market-signal-photo {
  position: relative;
  min-height: 100%;
  overflow: hidden;
}

.market-signal-photo::after {
  position: absolute;
  inset: 0;
  background:
    linear-gradient(90deg, transparent 55%, #21130c 100%),
    linear-gradient(0deg, rgba(33, 19, 12, .4), transparent 55%);
  content: "";
}

.market-signal-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.market-signal-content {
  position: relative;
  align-self: center;
  max-width: 760px;
  padding: 90px clamp(42px, 7vw, 115px) 90px clamp(42px, 5.5vw, 90px);
  overflow: hidden;
}

/* Marca de agua sutil */
.market-signal-content::after {
  position: absolute;
  z-index: 0;
  right: -80px;
  bottom: -110px;
  width: 360px;
  height: 430px;
  background: url("images/logo-pima-cotton-gamarra.png") center / contain no-repeat;
  content: "";
  opacity: .025;
  pointer-events: none;
}

.market-signal-content > * {
  position: relative;
  z-index: 1;
}

.market-signal-content .kicker {
  color: #e7bd9c;
}

.market-signal-content h2 {
  margin-bottom: 24px;
  color: var(--white);
  font-size: clamp(38px, 4vw, 56px);
  letter-spacing: -.025em;
}

.market-signal-lead {
  max-width: 690px;
  margin-bottom: 34px;
  color: rgba(255, 255, 255, .74);
  font-size: 17px;
}

.market-signal-points {
  display: grid;
  margin-bottom: 34px;
  border-top: 1px solid rgba(255, 255, 255, .16);
  border-bottom: 1px solid rgba(255, 255, 255, .16);
  grid-template-columns: repeat(2, 1fr);
}

.market-signal-points > div {
  padding: 23px 28px 23px 0;
}

.market-signal-points > div + div {
  padding-left: 28px;
  border-left: 1px solid rgba(255, 255, 255, .16);
}

.market-signal-points strong,
.market-signal-points span {
  display: block;
}

.market-signal-points strong {
  margin-bottom: 7px;
  color: #f1d4bd;
  font-family: var(--display);
  font-size: 19px;
  font-weight: 400;
  line-height: 1.25;
}

.market-signal-points span {
  color: rgba(255, 255, 255, .6);
  font-size: 13px;
  line-height: 1.55;
}

.market-signal-callout {
  margin-bottom: 30px;
  padding-left: 19px;
  border-left: 4px solid var(--copper);
}

.market-signal-callout span,
.market-signal-callout strong {
  display: block;
  text-transform: uppercase;
}

.market-signal-callout span {
  margin-bottom: 2px;
  color: rgba(255, 255, 255, .66);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: .14em;
}

.market-signal-callout strong {
  color: var(--white);
  font-size: clamp(26px, 3vw, 38px);
  letter-spacing: .02em;
  line-height: 1.1;
}

/* Tablet */
@media (max-width: 1000px) {
  .market-signal {
    grid-template-columns: minmax(300px, .75fr) minmax(480px, 1.25fr);
  }

  .market-signal-content {
    padding: 76px 48px;
  }
}

/* Móvil */
@media (max-width: 760px) {
  .market-signal {
    grid-template-columns: 1fr;
  }

  .market-signal-photo {
    min-height: 440px;
    max-height: 540px;
  }

  .market-signal-photo::after {
    background: linear-gradient(0deg, #21130c 0%, transparent 42%);
  }

  .market-signal-content {
    max-width: none;
    margin-top: -38px;
    padding: 45px 24px 74px;
  }

  .market-signal-content h2 {
    font-size: clamp(34px, 9vw, 45px);
  }

  .market-signal-points {
    grid-template-columns: 1fr;
  }

  .market-signal-points > div {
    padding: 22px 0;
  }

  .market-signal-points > div + div {
    padding-left: 0;
    border-top: 1px solid rgba(255, 255, 255, .16);
    border-left: 0;
  }
}